Monday, April 9, 2012

Disco Beat + Mad Mad Modes for Moderns Mondays by Jill Taylor and Tony Abruzzo!

"Hi, pussycats!"

I hope your week is off to a good start! I have for you today, a "You Can Be Beautiful!" editorial from Falling in Love #88 (January 1967) that will make you wish you had a time machine! In it, Jill Taylor tells readers about a newly opened discotheque in New York City -- the Cheetah. Boasting a dance floor, TV room, a library, and movie theaters, the club sounds like it was quite the place! Jill tells readers what types of fashions would be acceptable and though the attire is pretty much "anything goes," Jill recommends a "short-short little baby doll dress," and bell-bottoms in "wild paisley or stripes."

The Cheetah also had a boutique!

"The modes are the greatest
and the absolute wildest you can imagine."

Sure looks like it!
1966 Cheetah Night Club Boutique New York vintage photo Discotheque
1966 photo of the Cheetah's boutique,
as mentioned
in Jill Taylor's column.

Interestingly, the text of "Mad Mad Modes for Moderns" from the very same issue was credited to Jill Taylor (along with Tony Abruzzo as artist) in the lower right-hand corner. If I do manage to wrangle up that time machine to visit the Cheetah, I will be sure to swoop into the DC offices to see if Jill was a real person or merely someone's pen name!

"Mad Mad Modes for Moderns"
Falling in Love #88
(January 1967)


  1. Even a library - the NY disco scene certainly had an interesting history. If you ever do wrangle up that time machine, can I go to the Cheetah with you?
    That's actually a pretty amusing text as well; I like the tips for blending in with the local wildlife, and attracting "tigers."

  2. What an amazingly cool post! That article by Jill Taylor is absolutely amazing! So much cooler than any of the strained writing that was coming out of the adult mags of the time. I loved that part where Ms. Taylor warns readers that before buying a leather outfit, make sure your'e a small enough size so you don't look like a shiny salami! Man, that's priceless and practical.

    Also loved your tie in photo of the real Cheeta.

    Great post!

  3. Edo: Whoever wrote the MMMFM text (and apparently the Jill Taylor columns as well) always talked about tigers! Always!

    Mykal: Many of the Jill Taylor's are just sorta ho-hum bits about makeup and that sort of thing, but this one really caught my eye! I had to know more about the Cheetah and thankfully there was a photograph out there!

    Thanks as always for reading everyone! :)

  4. If you wanna learn more about The Cheetah club check this out: a decent blog post about the history of the club (which was co-founded by a young relative of Adlai Stevenson) and a wild rock record inspired by the club (which featured a band called Thunder Frog Ensemble?!?) -