Monday, July 8, 2013

Mad Mad Modes for Moderns Mondays - Keep Him Guessing (With False Hair)

"Mad Mad Modes for Moderns"
Girls' Romances #136 (October 1968)
Illustrated by Jay Scott Pike

Happy Monday, all! I hope you had a fantastic weekend! Today I have for you a Mad Mad Modes for Moderns that extols the virtues of synthetic hair. I didn't really realize the full importance of fake hair in the 1960s until my foray into the romance comics. Between fashion featurettes such as this, and advertisements for wigs and falls -- it appears false hair has played a rather substantial role in our nation's history! Just ask the Founding Fathers!* 

I also dug up for your reading pleasure "How to Play it Cool This Summer, Baby!" from Girls' Romances #150 (July 1970). I was actually surprised to read (and I think you will be too) the insistence on staying safe under the hot rays of the summer sun. Definitely advice we can all dig today, right?


So, I think you may have noticed, I'm spending less time here at Sequential Crush lately than I used to. It makes me sad, but unfortunately, there are only so many hours in a day and I've been working on a few other projects. I'm definitely not quitting anytime soon though, rest assured! Absolutely not! But, if you need some more romance comic book goodness in between posts, I encourage you to go over to the Sequential Crush Facebook page that I have created, and give it the ole "Like." I post links and art over there -- I don't think you'll be disappointed!


*Cue awkward laughter :)

2 comments:

  1. The feature about wigs doesn't surprise me. The late 1960s were a time of big hair for women, including lots of piled-up and elaborate styles that coudn't possibly be created using only a woman's natural hair. TV shows and movies of the time give good illustrations. For example, the 1968 Barbra Streisand movie "Funny Girl": even though it's supposed to take place in the 1910s, just about every woman in the movie is outfitted with a huge beehive hairdo and a push-up bra.

    I have a number of Betty and Veronica and other Archie comics from the late 1960s, and they include ads for wigs, too. My favorite is an ad for what's called a "10-way hairpiece." It's a long fall that you can transform into a ponytail, a braid, a bun, etc. etc. That ad was so ubiquitous in Archie comics of the time they even did a 1969 Betty and Veronica story satirizing it. Veronica goes to a wig store and buys an artificial fall, and much slapstick hilarity ensues: her glamorous hair flies into Archie's face while he's driving, etc.

    --Dave K.

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    1. Yes! The 10 way hairpiece! It is actually one of the first posts I wrote!

      http://sequentialcrush.blogspot.com/2009/05/selling-romance-10-way-hairpiece.html

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