Selling Romance - Diversity in Wigs (Part Two)

1973 wig and fall advertisement

Similar to an ad I posted during Black History Month 2011, this 1973 ad for "Permanently Styled S-T-R-E-T-C-H Wigs" from Charlton's I Love You #108 (September 1974) is a great reference for period hairstyles of the early 1970s. It primarily features hairstyles for African-American women, ranging from the everyday to the more fanciful ("Love Knot" anyone?). My favorite part of the copy -- "Gives you Exciting Sex appeal." Definitely a fine example of the commodification of romance and womanhood!